“The Originals,” “The Tomorrow People” & “Reign” Receive Full Season Orders
THE CW ANNOUNCES FULL SEASON ORDERS FOR ALL THREE FRESHMEN SERIES: “THE ORIGINALS,” “THE TOMORROW PEOPLE” AND “REIGN”
The CW announced today their decision to give three freshman series – The Originals, Reign and The Tomorrow People – full season pickups. President of The CW Mark Pedowitz says of the decision, “In just a few seasons, we have built a much stronger primetime schedule. Our on-air ratings are up year to year, and our digital viewing continues to grow exponentially.”
He goes on to say the team are “excited about the creative momentum the producers have established for all three of our new series, and now our fans will have the chance to see the full stories unfold for them this season. With the additional episodes ordered, plus two new dramas and new reality for midseason, we’ll be able to continue our commitment to adding more original programming all year long.”
Season to date on-air, The CW is up 9% year to year in total viewers, up 10% among adults 18-49, and is flat year to year in both adults and women 18-34. With DVR usage and digital viewing continuing to rise, 31% of The CW’s total broadcast audience now comes from time-shifted viewing after the original airdate. 40% of The CW’s total overall audience for its season premieres this fall came from digital viewing. The CW’s digital streaming of full episodes is up 50% season to date versus last season, and the three new series picked up today see 84% more digital viewing than The CW’s new series last fall.
Source: The CW