TNT and TBS: First National Entertainment Networks To Live-Stream 24/7
TNT and TBS are launching into the industry this year, being the first national entertainment network to stream on-air content live across multiple platforms 24/7. That not only includes the networks’ websites, but also newly created Watch TNT and Watch TBS apps. This announcement was made in the upfronts today in New York.
“Starting this summer, subscribers will be able to watch TBS and TNT live – anytime, anywhere, on multiple devices,” Steve Koonin, president of Turner Entertainment Networks, told the Upfront audience. “Tablets and smartphones become television sets, bringing new opportunities for us and for advertisers.”
The TNT and TBS live streams will be available through www.tntdrama.com and www.tbs.com, as well as through the networks’ newly created iPhone/iPad apps, with additional platforms added by the end of the year. The free Watch TNT and Watch TBS apps will be made available just prior to the live-streaming launch. To watch the live streams, viewers will be required to log in using their cable/satellite-provider account information.
TNT and TBS will begin live streaming when both networks are in the middle of their summer programming. This includes TNT’s returning series Rizzoli & Isles, Falling Skies, Major Crimes, Perception, Franklin & Bash and newcomers King & Maxwell, The Hero, 72 Hours and Cold Justice. Also available through live streaming will be TNT’s coverage of the NBA, including the regular season, playoffs and All-Star Weekend; TBS’s regular-season and playoff coverage of Major League Baseball; and both network’s coverage of the NCAA Division I Men’s Basketball Championship.